As the COVID-19 outbreak forced the country into a temporary lockdown, e-commerce became an increasingly popular alternative for Mexican consumers. As a result, this year's online sales during Hot Sale 2020 rose by nearly 82 percent compared to the previous year, generating sales of over 20 billion Mexican pesos.
Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020
Characteristic
Year on year growth rate
2020
81.9%
2019
29.5%
2018
75.1%
2017
324.3%
2016
200.8%
2015
2.1%
Created with Highcharts 7.2.2Year on year growth rate2.1%2.1%200.8%200.8%324.3%324.3%75.1%75.1%29.5%29.5%81.9%81.9%201520162017201820192020
0%50%100%150%200%250%300%350%
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* The exact date and duration of this shopping event varies from year to year. In 2020, the event was held from May 23rd to June 1st.
Hot Sale is the largest online retail event in Mexico.
Values have been rounded.
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eMarketer. (June 22, 2020). Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020 [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/
eMarketer. "Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020." Chart. June 22, 2020. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/
eMarketer. (2020). Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/
eMarketer. "Change in B2c E-commerce Sales during Hot Sale in Mexico from 2015 to 2020." Statista, Statista Inc., 22 Jun 2020, https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/
eMarketer, Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020 Statista, https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/ (last visited February 23, 2025)
Change in B2C e-commerce sales during Hot Sale in Mexico from 2015 to 2020 [Graph], eMarketer, June 22, 2020. [Online]. Available: https://www.statista.com/statistics/1128438/b2c-e-commerce-sales-hote-sale-mexico/
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