According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, 85 percent of females and 86 percent of males stated that they would continue buying products online even when businesses are open and social distancing measures are lifted. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender
among 4,683 female and 12,757 male respondents who purchased online.
Method of interview
Online survey
Supplementary notes
Original survey question:
Do you think you would continue purchasing these items online even after businesses are open and social distancing measures are lifted?
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Rakuten Insight. (June 11, 2020). Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/
Rakuten Insight. "Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender ." Chart. June 11, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/
Rakuten Insight. (2020). Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender . Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/
Rakuten Insight. "Intention of Online Purchase after The Coronavirus (Covid-19) Lockdown in India as of May 2020, by Gender ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/
Rakuten Insight, Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender Statista, https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/ (last visited December 26, 2024)
Intention of online purchase after the coronavirus (COVID-19) lockdown in India as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128429/india-intention-online-purchase-after-coronavirus-lockdown-by-gender/
