Frequently purchased online products during COVID-19 India 2020 by gender

Published by A. Minhas, Mar 17, 2022
According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, majority of respondents said that they purchased food and groceries online during the pandemic. This was followed by purchases of personal hygiene products and household cleaning products.

Frequently purchased online products during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender

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Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

17,440 respondents

Age group

16 years and older

Special properties

among 4,683 female and 12,757 male respondents who purchased online.

Method of interview

Online survey

Supplementary notes

Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)

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