Decreased online purchases during COVID-19 India 2020 by gender

Published by A. Minhas, Mar 17, 2022
According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, majority of respondents said that they purchased less online during the pandemic as the items were not available. However, the most commonly purchased items during that time were food and groceries, personal hygiene products, and household cleaning products.

Main reasons for decreased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender

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Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

6,782 respondents

Age group

16 years and older

Special properties

among 1,877 female and 4,905 male respondents who did not purchase online.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)

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