Results from a survey on consumer consumption of streaming services in the United States in February 2020 revealed Millennials to be the least likely to watch IMDB TV, as only three percent of those surveyed had used the channel in the past 12 months. Consumption was low across all generations, with under 10 percent of each group having used IMDB TV in the last year.
Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation
*Count by generation: Gen Z:432, Millennials:270, Gen X:759, Baby boomer: 137, Silent generation: 179
Question: Which, if any, of the following streaming services have you used in the past 12 months (i.e., since past day, this month, last year)? IMBD TV
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YouGov. (March 19, 2020). Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/
YouGov. "Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation." Chart. March 19, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/
YouGov. (2020). Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/
YouGov. "Share of Adults Who Used Imdb Tv in The Last Year in The United States as of February 2020, by Generation." Statista, Statista Inc., 19 Mar 2020, https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/
YouGov, Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation Statista, https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/ (last visited December 31, 2024)
Share of adults who used IMDB TV in the last year in the United States as of February 2020, by generation [Graph], YouGov, March 19, 2020. [Online]. Available: https://www.statista.com/statistics/1128393/imbd-tv-us-audience-generation/
