Vietnam: main products purchased more often online during coronavirus 2020

According to a survey by Rakuten Insight on online shopping during COVID-19, 47.48 percent of respondents said that they have purchased more clothing, apparel and accessories online during COVID-19 compared to the time before the pandemic. In the same survey, 58.49 percent of respondents stated that they purchased more online.

Main products that were purchased more often online during coronavirus (COVID-19) compared to before among respondents in Vietnam in 2020

Characteristic	Share of respondents
Clothing, apparel, and fashion accessories	47.48%
Food and groceries (incl. non alcoholic beverages)	42.23%
Personal hygiene products (incl. toilet paper, hand sanitizer, and masks)	40.18%
Cosmetics and beauty products	33.73%
Household cleaning products	32.78%
Books and stationery	31.67%
Consumer technology and electronics	24.18%
Toys, games and puzzles	17.28%
Furniture and household items	17.18%
Sports equipment and apparel	16.68%
Medication	13.95%
Pet food and related supplies	13.01%
Movies, music and television entertainment	12%
Hobby and arts and craft supplies	7.77%
Alcoholic beverages	7.53%
Others	5.58%

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Release date

June 2020

More information

Region

Vietnam

Survey time period

May 7 to 30, 2020

Number of respondents

2,974 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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