According to a survey conducted by Rakuten Insight in Indonesia, the majority of the respondents purchased food and grocery items online during the COVID-19 pandemic as of May 2020. Notably, there were at least eight percent aged 55 and above who bought books and stationeries.
Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group
Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the
The survey was conducted among
1,090 respondents aged 16 to 24 years old,
2,169 respondents aged 25 to 34 years old,
1,299 respondents aged 35 to 44 years old,
462 respondents aged 45 to 54 years,
112 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in Indonesia as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group Statista, https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/ (last visited December 22, 2024)
Main products frequently purchased online among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128336/indonesia-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
