According to a survey conducted by Rakuten Insight in Indonesia, 73 percent of the respondents aged 45 to 54 decreased their online purchases because they have been affected by the economic impacts of COVID-19 as of May 2020. In the same survey, 74 percent of the female respondents have decreased their online spending because of the economic impacts of COVID-19.
Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group
among survey respondents who did not purchase online
Method of interview
Online survey
Supplementary notes
Original survey question: why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)
The survey was conducted among
147 respondents aged 16 to 24 years old,
255 respondents aged 25 to 34 years old,
149 respondents aged 35 to 44 years old,
48 respondents aged 45 to 54 years,
7 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Decreasing Online Purchases among Consumers during Covid-19 Pandemic in Indonesia as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group Statista, https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/ (last visited November 21, 2024)
Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128278/indonesia-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
