According to a survey conducted by Rakuten Insight in Indonesia, 88 percent of the respondents aged 55 and above stated they increased their online purchases to minimize their time outside the house and practiced social distancing as of May 2020. The same survey shows that Indonesians also decreased their online purchases due to the economical impact during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
589 respondents aged 16 to 24 years old,
1,389 respondents aged 25 to 34 years old,
776 respondents aged 35 to 44 years old,
281 respondents aged 45 to 54 years,
64 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group ." Chart. June 11, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Indonesia as of May 2020, by Age Group ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group Statista, https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/ (last visited December 03, 2024)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128251/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-age-group/
