According to a survey conducted by Rakuten Insight in Indonesia, 76 percent of the female respondents increased their online purchases because they wanted to minimize their time outside the house and practiced social distancing. The same survey also shows Indonesians decreased their online purchases because of the economical impact during the pandemic.
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender
Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,593 female respondents
1,506 male respondents
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Rakuten Insight. (June 11, 2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/
Rakuten Insight. "Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender ." Chart. June 11, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/
Rakuten Insight. (2020). Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender . Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/
Rakuten Insight. "Main Reasons for Increasing Online Purchases among Consumers during Covid-19 Pandemic in Indonesia as of May 2020, by Gender ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/
Rakuten Insight, Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender Statista, https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/ (last visited November 10, 2024)
Main reasons for increasing online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128242/indonesia-reasons-for-increasing-online-purchases-during-covid-19-by-gender/
