In 2018, in France, close to 50 percent of young people considered that trusting a brand was a crucial criterion when they were buying food. Furthermore, 26 percent of them felt the same way about subscribing to banking services.
In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?*
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Survey method: the source is using a database of participants subscribing online and sends out questionnaires via SMS.
Three answers were possible.
* This question was phrased by the source as follows: "In which sectors is the concept of trust in a brand or company a priority and a crucial criterion when you buy a product or subscribe to a service?"
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moijeune.fr. (October 29, 2018). In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/
moijeune.fr. "In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?*." Chart. October 29, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/
moijeune.fr. (2018). In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/
moijeune.fr. "In What Sectors Is Brand Trust a Crucial Criterion When Buying a Product or Subscribing to a Service?*." Statista, Statista Inc., 29 Oct 2018, https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/
moijeune.fr, In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?* Statista, https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/ (last visited July 23, 2024)
In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?* [Graph], moijeune.fr, October 29, 2018. [Online]. Available: https://www.statista.com/statistics/1128233/brand-trust-importance-among-young-people-by-sector-france/
