Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 59 percent of respondents said that they purchased online during the pandemic as they were practicing social distancing and wanted to minimize their time outside of the home. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020
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Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020
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Original survey question:
Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)
The survey was conducted among
1,873 female respondents
4,629 male respondents
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Rakuten Insight. (June 11, 2020). Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/
Rakuten Insight. "Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020." Chart. June 11, 2020. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/
Rakuten Insight. (2020). Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/
Rakuten Insight. "Main Reasons for Increased Online Purchases during The Coronavirus (Covid-19) Pandemic in India as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/
Rakuten Insight, Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020 Statista, https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/ (last visited March 13, 2025)
Main reasons for increased online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128154/india-coronavirus-impact-on-online-purchases-reasons-for-increase/
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