American podcast users prefer to have ad-supported podcasts that are available for free, rather than paying for ad-free content, although the majority would be most in favor of a mix of the two options. These attitudes are broadly consistent among both men and women, although female respondents were slightly more in favor of a mix of ad-based and free content, with 65 percent of respondents preferring a combination of paid podcasts without advertisements, and free access with ad-support.
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender
Characteristic
All adults
Male
Female
It's okay for there to be a mix of free ad-supported and paid ad-free podcasts
62%
60%
65%
All podcasts should be available for free and ad-supported
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YouGov. (June 16, 2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. "Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender." Chart. June 16, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. (2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov. "Attitudes to Free, Paid, and Ad-supported Podcasts among Podcast Users in The United States as of June 2020, by Gender." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
YouGov, Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender Statista, https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/ (last visited December 22, 2024)
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by gender [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1128152/paid-or-ad-supported-podcasts-us-by-gender/
