According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about eight percent of respondents aged 25 to 34 stated that they purchased online everyday during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age
Characteristic
Every day
3-6 times a week
Once or twice a week
Several times a month
Less than once a month
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Original survey question:
How often do you make online purchases?
The survey was conducted among
6,237 respondents aged 16 to 24 years,
7,177 respondents aged 25 to 34 years,
2,596 respondents aged 35 to 44 years,
929 respondents aged 45 to 54 years and
501 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/
Rakuten Insight. "Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age." Chart. June 11, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/
Rakuten Insight. (2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/
Rakuten Insight. "Frequency of Online Purchases during The Coronavirus (Covid-19) Pandemic in India as of May 2020, by Age." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/
Rakuten Insight, Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age Statista, https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/ (last visited August 24, 2024)
Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by age [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128139/india-coronavirus-impact-on-online-purchases-frequency-by-age/
