According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 29 percent of female and male respondents said that they purchased online several times a month during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 11, 2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/
Rakuten Insight. "Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender." Chart. June 11, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/
Rakuten Insight. (2020). Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/
Rakuten Insight. "Frequency of Online Purchases during The Coronavirus (Covid-19) Pandemic in India as of May 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/
Rakuten Insight, Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender Statista, https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/ (last visited August 25, 2024)
Frequency of online purchases during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1128131/india-coronavirus-impact-on-online-purchases-frequency-by-gender/