Podcast users likely to start paying for content in the U.S. 2020, by ethnicity

A recent survey found that the majority of adults who had only ever accessed podcasts for free were unlikely to pay for one in the near future, however White consumers were the least willing to consider doing so, with 84 percent of those surveyed saying that it was unlikely that they would consider making a financial contribution to listen to podcasts in the next year. By contrast, Black and Hispanic consumers were more receptive to the idea of paying for podcast content.