As of the third quarter of 2023, Facebook was the most used social media platform in the Philippines, as stated by about 95 percent of respondents. Within the same period, Filipinos spent over three hours online on social media.
Facebook as the top social media in the Philippines
In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users.
Reasons for increasing social media usage
As a country divided by over seven thousand islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.
Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023
YouTube was not offered as an answer option during this survey.
Data were based on responses to a global survey.
The source does not specify the number of respondents.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/
DataReportal, und We Are Social, und Meltwater. "Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/
DataReportal, We Are Social, Meltwater. (2024). Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/
DataReportal, and We Are Social, and Meltwater. "Leading Social Media Platforms Used Each Month by Internet Users in The Philippines as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/
DataReportal & We Are Social & Meltwater, Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/ (last visited November 21, 2024)
Leading social media platforms used each month by internet users in the Philippines as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/