According to a survey conducted by Rakuten Insight in Indonesia, five percent of the respondents aged 45 to 54 stated they purchased online everyday as of May 2020. In comparison, 24 percent of the respondents aged 55 and above purchased less than once a month. The same survey shows that Indonesians made more online purchases during the pandemic.
Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group
Original survey question: how often do you make online purchases?
The survey was conducted among
1,090 respondents aged 16 to 24 years old,
2,169 respondents aged 25 to 34 years old,
1,299 respondents aged 35 to 44 years old,
462 respondents aged 45 to 54 years,
112 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/
Rakuten Insight. "Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/
Rakuten Insight. (2020). Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/
Rakuten Insight. "Frequency of Online Purchases among Consumers during Covid-19 Pandemic in Indonesia as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/
Rakuten Insight, Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group Statista, https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/ (last visited December 21, 2024)
Frequency of online purchases among consumers during COVID-19 pandemic in Indonesia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127964/indonesia-frequency-of-online-purchase-covid-19-by-age-group/
