According to a survey conducted by Rakuten Insight, 55 percent of respondents aged 35 to 44 stated they purchased more online during the COVID-19 pandemic in indonesia as of May 2020. On the other hand, 7 percent of the respondents aged 25 to 34 years old stated there was no impact on their online purchases. The same survey shows that Indonesians made more online purchases during the pandemic.
Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group
Original survey question: how did your online purchase behavior change during the COVID-19 pandemic?
The survey was conducted among
1,265 respondents aged 16 to 24 years old,
2,335 respondents aged 25 to 34 years old,
1,400 respondents aged 35 to 44 years old,
501 respondents aged 45 to 54 years,
122 respondents aged 55 years and above
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. "Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. (2020). Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. "Impacts of Covid-19 Pandemic on The Online Purchase Behavior among Consumers in Indonesia as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight, Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group Statista, https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/ (last visited December 20, 2024)
Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Indonesia as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127935/indonesia-impact-on-online-purchase-behavior-covid-19-by-age-group/
