Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, almost half of the Taiwanese respondents aged between 45 and 54 years said that they had shopped more online during the pandemic.
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group
Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?
Figures may not add up to 100 percent due to rounding up.
The survey was conducted among 5,919 female and 4,178 male respondents.
The survey was conducted among
1,206 respondents aged 16 to 24 years,
3,561 respondents aged 25 to 34 years,
3,342 respondents aged 35 to 44 years,
1,441 respondents aged 45 to 54 years and
547 respondents aged 55 years and older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. "Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. (2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight. "Share of Respondents Who Changed Their Online Purchase Behavior during The Coronavirus (Covid-19) Pandemic in Taiwan as of May 30, 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
Rakuten Insight, Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group Statista, https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/ (last visited December 21, 2024)
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127857/taiwan-coronavirus-impact-on-online-purchases-by-age-group/
