Online purchases surged during the coronavirus (COVID-19) pandemic and would likely to remain as a new norm later in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, 95 percent of the respondents aged between 25 and 34 years who had purchased online more frequently during the pandemic said they would continue to do so after businesses are open and social distancing measures are lifted.
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group
Original survey question:
Do you think you would continue purchasing the items that you bought more frequently during the pandemic online even after businesses are open and social distancing measures are lifted?
The question was asked among 695 female and 796 male online shoppers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. "Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group ." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. (2020). Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight. "Online Purchase Intention after Coronavirus (Covid-19) Social Distancing Measures Are Lifted in China as of May 30, 2020, by Age Group ." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
Rakuten Insight, Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group Statista, https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/ (last visited December 21, 2024)
Online purchase intention after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127772/china-coronavirus-impact-on-future-online-purchase-habits-by-age-group/
