Frequency of online purchases in Hong Kong 2022, by age group

Published by
Xin Ou,
Feb 27, 2024
According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in June 2022, about 31 percent of the respondents aged between 25 and 34 years said they had made online purchases at least once a week. In comparison, only 13 percent of those aged 55 years and above did the same.

Frequency of online purchases in Hong Kong as of June 2022, by age group

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Release date

July 2022

Region

Hong Kong

Survey time period

June 12 to 30, 2022

Number of respondents

3,958 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

Figures may not add up to 100 percent due to rounding up.

The survey was conducted among 415 respondents aged between 16 and 24 years, 1,206 respondents aged between 25 and 34 years, 1,206 respondents aged between 35 and 44 years, 640 respondents aged between 45 and 54 years, and 491 respondents aged above 55 years.

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