According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in June 2022, about 31 percent of the respondents aged between 25 and 34 years said they had made online purchases at least once a week. In comparison, only 13 percent of those aged 55 years and above did the same.
Frequency of online purchases in Hong Kong as of June 2022, by age group
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Frequency of online purchases in Hong Kong as of June 2022, by age group
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Original survey question:
How often do you make online purchases?
Figures may not add up to 100 percent due to rounding up.
The survey was conducted among 415 respondents aged between 16 and 24 years, 1,206 respondents aged between 25 and 34 years, 1,206 respondents aged between 35 and 44 years, 640 respondents aged between 45 and 54 years, and 491 respondents aged above 55 years.
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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Rakuten Insight. (July 19, 2022). Frequency of online purchases in Hong Kong as of June 2022, by age group [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/
Rakuten Insight. "Frequency of online purchases in Hong Kong as of June 2022, by age group ." Chart. July 19, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/
Rakuten Insight. (2022). Frequency of online purchases in Hong Kong as of June 2022, by age group . Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/
Rakuten Insight. "Frequency of Online Purchases in Hong Kong as of June 2022, by Age Group ." Statista, Statista Inc., 19 Jul 2022, https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/
Rakuten Insight, Frequency of online purchases in Hong Kong as of June 2022, by age group Statista, https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/ (last visited April 25, 2025)
Frequency of online purchases in Hong Kong as of June 2022, by age group [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: https://www.statista.com/statistics/1127751/hong-kong-online-shopping-frequency-by-age-group/
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