A survey amongst American podcast users found that most adults who had only ever accessed podcasts for free were unlikely to pay for one in the coming year. This is consistent in a gender comparison, although men demonstrated a slightly higher wlllingness to pay; a total of 22 percent of male respondents indicated they would consider paying to listen to a podcast, compared to 18 percent of women.
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender
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YouGov. (June 16, 2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/
YouGov. "Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender." Chart. June 16, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/
YouGov. (2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/
YouGov. "Podcast Listeners Most Likely to Pay or Donate Money to Access or Listen to a Podcast in The next 12 Months in The United States as of June 2020, by Gender." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/
YouGov, Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender Statista, https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/ (last visited November 21, 2024)
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by gender [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1127732/start-paying-access-podcast-usa-by-gender/
