For a variety of reasons, online travel agencies (OTA) were a more popular choice in the United Kingdom for booking holidays in 2020, as compared to traditional travel agencies. The most common reason for choosing to book holidays through an OTA rather than directly with the provider was lower price, with 46 percent of respondents. An almost equal share of respondents chose online and traditional travel agencies for their trustworthiness.
Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*
Characteristic
Online travel agencies
Traditional travel agents
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UK adults; nationally representatitive sample according to age, gender, region and social grade
Method of interview
Online interview
Supplementary notes
* Respndents were asked for their reasons for booking through online travel agencies instead of going directly to the provider. Answers for traditional travel agent were included as a benchmark. ** The report used a nationally representative sample of 1000 UK adults, interviewed online in the first two weeks of January. Additionally 500 respondents were interviewed in March 20-23, 2020. The source does not provide information on whether the data shown in this statistic used data from the January or March sample.
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BDRC Continental. (April 1, 2020). Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020* [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. "Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*." Chart. April 1, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. (2020). Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020*. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental. "Reasons for Booking Holidays through Online Travel Agencies Compared to Traditional Travel Agents in The United Kingdom (Uk) in 2020*." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
BDRC Continental, Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020* Statista, https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/ (last visited September 01, 2024)
Reasons for booking holidays through online travel agencies compared to traditional travel agents in the United Kingdom (UK) in 2020* [Graph], BDRC Continental, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1127586/booking-through-online-travel-agency-uk/
