A survey from June 2020 showed that about one in four Italians has bought wine online over the previous 12 months. Amazon proved to be the main marketplace for wine shopping, in particular for consumers between 18 and 34 years. Male respondents seemed to be more eager to purchase on Tannico, Italian wine marketplace acquired by the group Campari in 2020. Other smaller e-commerces of wine had to compete with the online channels of large retailers, as well as with the e-commerce of wine producers, chosen by similar percentages of consumers.
Popular wine online marketplaces in Italy in 2020, by consumer characteristics
Characteristic
Male
Female
18-34
35-44
45-54
Over 55
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The survey question was phrased by the source as follows: "Q1. Se ti è capitato di acquistare vino online negli ultimi 12 mesi, quale fra questi rivenditori hai scelto? Seleziona tutte le risposte che ritieni opportune."
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YouGov Italy. (June 22, 2020). Popular wine online marketplaces in Italy in 2020, by consumer characteristics [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/
YouGov Italy. "Popular wine online marketplaces in Italy in 2020, by consumer characteristics." Chart. June 22, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/
YouGov Italy. (2020). Popular wine online marketplaces in Italy in 2020, by consumer characteristics. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/
YouGov Italy. "Popular Wine Online Marketplaces in Italy in 2020, by Consumer Characteristics." Statista, Statista Inc., 22 Jun 2020, https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/
YouGov Italy, Popular wine online marketplaces in Italy in 2020, by consumer characteristics Statista, https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/ (last visited August 24, 2024)
Popular wine online marketplaces in Italy in 2020, by consumer characteristics [Graph], YouGov Italy, June 22, 2020. [Online]. Available: https://www.statista.com/statistics/1127504/popular-wine-online-marketplaces-channels-italy/