When asked to name online brands they associated with El Buen Fin shopping season, around half of digital consumers surveyed in Mexico in 2019 mentioned Liverpool – one of the largest B2C e-commerce companies in the North American country. Approximately 14 percent of respondents cited Mercado Libre.
Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019
Original question: "¿Qué marcas se te vienen a la mente cuando piensas en la campaña 'Buen Fin'? Indica todas las marcas/tiendas que conozcas, aunque no hayas comprado en ellas."
El Buen Fin is an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
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Asociación Mexicana de Venta Online. (December 18, 2019). Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/
Asociación Mexicana de Venta Online. "Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019." Chart. December 18, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/
Asociación Mexicana de Venta Online. (2019). Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/
Asociación Mexicana de Venta Online. "Leading Top-of-mind Online Retailers during El Buen Fin in Mexico in 2019." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/
Asociación Mexicana de Venta Online, Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019 Statista, https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/ (last visited November 22, 2024)
Leading top-of-mind online retailers during El Buen Fin in Mexico in 2019 [Graph], Asociación Mexicana de Venta Online, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1127466/mexico-top-of-mind-online-retailers-buen-fin/
