According to a survey from 2020, young Italian holiday-makers would be the most willing to spend more for an-eco friendly holiday. Data reveals that 89 percent of travelers aged between 18 and 35 years would spend more for the purpose of a sustainable trip. In contrast, about 70 percent of Italian tourists aged between 56 and 65 years would be willing to do the same.
Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age
Characteristic
Share of respondents
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Coop Italia. (June 18, 2020). Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/
Coop Italia. "Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age." Chart. June 18, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/
Coop Italia. (2020). Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/
Coop Italia. "Share of Italian Travelers Willing to Spend More for Eco-friendly Holidays in 2020, by Age." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/
Coop Italia, Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age Statista, https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/ (last visited August 25, 2024)
Share of Italian travelers willing to spend more for eco-friendly holidays in 2020, by age [Graph], Coop Italia, June 18, 2020. [Online]. Available: https://www.statista.com/statistics/1127369/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays-by-age/