According to a survey from 2020, most Italian holiday-makers would be willing to spend more for an eco-friendly holiday. Data shows that 32 percent of respondents would be willing to spend between five and 10 percent more for the purpose of a sustainable trip. Similarly, 15 percent of respondents would spend between 10 and 15 percent more for such a holiday.
Share of Italian tourists willing to spend more for eco-friendly holidays in 2020
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Coop Italia. (June 18, 2020). Share of Italian tourists willing to spend more for eco-friendly holidays in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/
Coop Italia. "Share of Italian tourists willing to spend more for eco-friendly holidays in 2020." Chart. June 18, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/
Coop Italia. (2020). Share of Italian tourists willing to spend more for eco-friendly holidays in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/
Coop Italia. "Share of Italian Tourists Willing to Spend More for Eco-friendly Holidays in 2020." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/
Coop Italia, Share of Italian tourists willing to spend more for eco-friendly holidays in 2020 Statista, https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/ (last visited December 22, 2024)
Share of Italian tourists willing to spend more for eco-friendly holidays in 2020 [Graph], Coop Italia, June 18, 2020. [Online]. Available: https://www.statista.com/statistics/1127360/italian-travelers-willing-to-spend-more-for-eco-friendly-holidays/
