Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, 43 percent of the respondents who had purchased online said they had bought more food and groceries. Dry food items were shopped most frequently online among all food products.
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type
Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
Figures may not add up to 100 percent due to rounding up.
The question was asked among 5,861 female and 4,102 male online shoppers.
The survey was conducted among
1,179 respondents aged 16 to 24 years,
3,519 respondents aged 25 to 34 years,
3,314 respondents aged 35 to 44 years,
1,426 respondents aged 45 to 54 years and
525 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type." Chart. June 11, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Online Purchases during The Coronavirus (Covid-19) Pandemic in Taiwan as of May 30, 2020, by Product Type." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type Statista, https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/ (last visited December 22, 2024)
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by product type [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127354/taiwan-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
