Poland: share of sales via Internet in retail sales 2023

In December 2023, retail sales in Poland at constant prices decreased compared to the same period of the previous year. The share of online sales in retail increased from 5.6 percent in January 2020 to 9.4 percent in December 2023.
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Share of online sales in retail sales at current prices in Poland from 2020 to 2023

Characteristic	TOTAL	Motor vehicles, motorcycles, parts	Food, beverages and tobacco products	Pharmaceuticals, cosmetics, orthopaedic equipment	Textiles, clothing, footwear	Furniture, radio, TV and household appliances	Newspapers, books, other sale in specialized stores	Others
Dec '23	9.4%	0.6%	0.8%	6.1%	17.3%	17.8%	26.2%	11%
Nov '23	11.7%	0.9%	1%	8%	24.5%	20.8%	30.9%	12.2%
Oct '23	9%	0.8%	0.8%	6.2%	19.9%	17.1%	24.8%	10.6%
Sep '23	8.3%	0.7%	0.5%	5.6%	17.8%	15.6%	24.3%	10.9%
Aug '23	8.2%	0.9%	0.5%	5.7%	17.7%	15.7%	23.1%	10.7%
Jul '23	7.9%	1%	0.5%	5.9%	18.6%	15%	21.8%	9.7%
Jun '23	7.7%	1%	0.5%	5.7%	16.9%	14.4%	21.2%	8.2%
May '23	8.5%	1%	0.6%	6.2%	22.6%	15.1%	22.2%	9%
Apr '23	8.1%	1%	0.5%	6.2%	20%	15.7%	21.5%	7.7%
Mar '23	8.6%	0.9%	0.6%	6.6%	23%	18%	25.6%	8%
Feb '23	8.7%	1.2%	0.6%	6.1%	22.1%	17.9%	26.3%	7.7%
Jan '23	8.3%	2.2%	0.5%	6%	21.5%	18.7%	22.9%	8.2%
Dec '22	9.5%	1.6%	0.8%	6.2%	19.7%	18.9%	27.5%	10.6%
Nov '22	11.9%	2%	1.1%	8.3%	27.2%	21.1%	31.5%	15.3%
Oct '22	9.5%	1.9%	0.8%	7.1%	22.7%	16.6%	26%	14%
Sep '22	9.7%	2.1%	0.8%	6.8%	22.6%	17.6%	25.6%	13.6%
Aug '22	8.9%	2.3%	0.7%	5.9%	21.1%	16.6%	22.2%	11.3%
Jul '22	8.4%	2%	0.7%	5.7%	22.8%	16.1%	21.5%	10.1%
Jun '22	8.6%	1.8%	0.8%	5.3%	21.7%	16.4%	22%	9.8%
May '22	8.9%	1.8%	0.9%	5.7%	22.3%	16.7%	21.9%	9.6%
Apr '22	8.9%	1.9%	0.7%	4.9%	24.4%	17.4%	21%	10.5%
Mar '22	9.4%	1.7%	0.9%	5.7%	26.7%	18.2%	23.4%	9.8%
Feb '22	10%	2%	1%	5.6%	28.6%	19%	25.4%	10.5%
Jan '22	11.1%	1.7%	0.9%	5.6%	28.8%	20.5%	25.1%	12.6%
Dec '21	10.2%	1.1%	0.7%	5.8%	24%	17.5%	23.2%	9.1%
Nov '21	11.4%	1.2%	1%	7.2%	28.6%	20.3%	26.6%	10.5%
Oct '21	8.4%	1.1%	0.6%	5.7%	21.9%	17%	21.1%	8.4%
Sep '21	8.4%	1.1%	0.7%	5.8%	21.9%	16.2%	22.5%	8.2%
Aug '21	7.9%	1.1%	0.6%	5.7%	19%	16.3%	19.4%	7.7%
Jul '21	7.4%	1%	0.6%	5.3%	19.7%	14.7%	18%	7.4%
Jun '21	8.1%	1%	0.8%	5.5%	18.6%	16.2%	18.8%	7.8%
May '21	9.1%	1%	0.8%	7.5%	21.3%	18.3%	20.7%	8.8%
Apr '21	10.8%	1%	1%	6.9%	47.2%	27.5%	32.6%	9%
Mar '21	9.5%	0.8%	0.9%	6.4%	32%	18.9%	26.4%	9%
Feb '21	8.6%	0.9%	0.8%	6%	23.8%	15.9%	22.8%	8.6%
Jan '21	9.8%	0.8%	0.8%	6.3%	44%	19.3%	34.1%	9.9%
Dec '20	9.1%	0.7%	0.9%	5.5%	19.9%	15.2%	27.8%	6.5%
Nov '20	11.4%	0.9%	1.3%	7.4%	35.4%	22.5%	38.1%	7.1%
Oct '20	7.3%	0.8%	0.8%	5.1%	19.4%	12.8%	25.2%	5.8%
Sep '20	6.8%	0.9%	0.8%	5.6%	18.2%	11.8%	22.5%	5.2%
Aug '20	6.1%	1%	0.7%	5.3%	15.7%	10.9%	19.3%	5.2%
Jul '20	6.5%	1%	0.7%	5.1%	16.8%	11.1%	19.4%	6.1%
Jun '20	7.7%	1%	0.7%	5.6%	19.5%	14.1%	21.8%	5.8%
May '20	9.1%	1.3%	0.9%	7.1%	26.8%	15.6%	25.2%	7.3%
Apr '20	11.9%	1.8%	1.1%	10%	61.3%	28.6%	39.9%	8.3%
Mar '20	8.1%	1%	0.8%	6.8%	35.6%	24.5%	26.2%	7.4%
Feb '20	5.6%	0.8%	0.6%	4.9%	17.4%	9.6%	17%	5.1%
Jan '20	5.6%	0.8%	0.6%	4.5%	17.1%	9.9%	18.7%	5.2%