Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, almost half of the respondents who had purchased online said they had bought more food and groceries, as well as personal hygiene products such as toilet paper and masks. Dry food items were shopped most frequently online among all food products.
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type
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Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type
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Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
Figures may not add up to 100 percent due to rounding up.
The question was asked among 2,317 female and 1,263 male online shoppers.
The survey was conducted among
455 respondents aged 16 to 24 years,
1,289 respondents aged 25 to 34 years,
988 respondents aged 35 to 44 years,
520 respondents aged 45 to 54 years and
328 respondents aged 55 years and older.
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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Rakuten Insight. (June 11, 2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type." Chart. June 11, 2020. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Online Purchases during The Coronavirus (Covid-19) Pandemic in Hong Kong as of May 30, 2020, by Product Type." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type Statista, https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/ (last visited April 29, 2025)
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127346/hong-kong-most-in-demand-products-on-online-purchase-during-coronavirus-pandemic/
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