Factors driving consumers to shop online in coronavirus pandemic in Taiwan 2020

Published by
Xin Ou,
Feb 27, 2024
Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, about 61 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.

Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020

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Release date

June 2020

Region

Taiwan

Survey time period

May 7 to 30, 2020

Number of respondents

5,023 respondents

Age group

16 years and older

Special properties

among respondents who purchased more online due to the pandemic

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 3,091 female and 1,932 male respondents.

The survey was conducted among
509 respondents aged 16 to 24 years,
1,780 respondents aged 25 to 34 years,
1,798 respondents aged 35 to 44 years,
702 respondents aged 45 to 54 years and
234 respondents aged 55 years and older.

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