Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, about 55 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020
among respondents who purchased more online due to the pandemic
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)
Figures may not add up to 100 percent due to rounding up.
The question was asked among 1,456 female and 633 male respondents.
The survey was conducted among
281 respondents aged 16 to 24 years,
840 respondents aged 25 to 34 years,
575 respondents aged 35 to 44 years,
261 respondents aged 45 to 54 years and
132 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Their Online Purchases during The Coronavirus (Covid-19) Pandemic in Hong Kong as of May 30, 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020 Statista, https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/ (last visited December 21, 2024)
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1127328/hong-kong-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
