Factors driving consumers to shop online in coronavirus pandemic in Hong Kong 2020
Rakuten Insight in May 2020, about 55 percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.
Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by