U.S. shopping method change holidays COVID-19 2020

The ongoing coronavirus pandemic has strongly impacted the shopping behavior of consumers in the United States and recent survey data indicates that consumers do not feel that this situation will be resolved in the upcoming holiday season. A May 2020 survey of U.S. consumers found that compared to last year, 49 percent of respondents were more interested in shopping online for the holidays. A third of respondents was also more interested in buying online and picking their order up in-store.

Compared to last year, how interested are you in shopping for the holidays in the following ways?

Characteristic	More interested	No more or less interested	Less interested
Shopping online	49%	42%	10%
Buying online, picking up in stores	33%	51%	16%
Shopping in-app	31%	49%	19%
Shopping in-store	21%	51%	28%
Shopping via social media	18%	51%	30%

0%10%20%30%40%50%60%70%80%90%100%110%120%

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Release date

June 2020

More information

Region

United States

Survey time period

May 14 to 15, 2020

Number of respondents

1,012 respondents

Age group

18 years and older

Supplementary notes

Values may not add up to 100 percent due to rounding.

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