Most of the Russian customers had a positive attitude towards loyalty programs, given the survey results from March 2020. One third of respondents revealed that a loyalty program was the main decisive factor when choosing for brand or store.
Customer sentiments regarding loyalty programs in Russia in 2020
Characteristic
Share of respondents
I like loyalty programs that go beyond discounts like free shipping
71%
I like loyalty programs
70%
Loyalty programs make a company or brand more attractive in my eyes
61%
I get significant benefits through loyalty programs
48%
Sometimes I unsubscribe from loyalty programs because I receive too many emails
43%
I often forget that I am a member of a program
41%
Loyalty programs - the main factor for me when choosing stores or brands
31%
Loyalty programs make me feel like a member of an exclusive club of valuable customers
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Criteo. (March 1, 2020). Customer sentiments regarding loyalty programs in Russia in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. "Customer sentiments regarding loyalty programs in Russia in 2020." Chart. March 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. (2020). Customer sentiments regarding loyalty programs in Russia in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. "Customer Sentiments regarding Loyalty Programs in Russia in 2020." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo, Customer sentiments regarding loyalty programs in Russia in 2020 Statista, https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/ (last visited December 22, 2024)
Customer sentiments regarding loyalty programs in Russia in 2020 [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
