Most of the Russian customers had a positive attitude towards loyalty programs, given the survey results from March 2020. One third of respondents revealed that a loyalty program was the main decisive factor when choosing for brand or store.
Customer sentiments regarding loyalty programs in Russia in 2020
Characteristic
Share of respondents
I like loyalty programs that go beyond discounts like free shipping
71%
I like loyalty programs
70%
Loyalty programs make a company or brand more attractive in my eyes
61%
I get significant benefits through loyalty programs
48%
Sometimes I unsubscribe from loyalty programs because I receive too many emails
43%
I often forget that I am a member of a program
41%
Loyalty programs - the main factor for me when choosing stores or brands
31%
Loyalty programs make me feel like a member of an exclusive club of valuable customers
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Criteo. (March 1, 2020). Customer sentiments regarding loyalty programs in Russia in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. "Customer sentiments regarding loyalty programs in Russia in 2020." Chart. March 1, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. (2020). Customer sentiments regarding loyalty programs in Russia in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo. "Customer Sentiments regarding Loyalty Programs in Russia in 2020." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
Criteo, Customer sentiments regarding loyalty programs in Russia in 2020 Statista, https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/ (last visited November 21, 2024)
Customer sentiments regarding loyalty programs in Russia in 2020 [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1127111/russians-on-loyalty-programs/
