In 2022, the TV ratings for KBS fell slightly to around 22.3 percent. Viewership dropped across all three major terrestrial TV channels in South Korea since 2012. The launch of four generalist cable TV channels (JTBC, Channel A, TV Chosun, and MBN) in 2011 provided competition in terms of TV ratings, as well as the rise of alternative streaming services.
Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022
Characteristic
KBS
MBC
SBS
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Statistics Korea. (August 29, 2023). Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022." Chart. August 29, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. (2023). Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea. "Share of Tv Ratings for Major Terrestrial Tv Channels in South Korea from 2012 to 2022." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/
Statistics Korea, Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 Statista, https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/ (last visited August 24, 2024)
Share of TV ratings for major terrestrial TV channels in South Korea from 2012 to 2022 [Graph], Statistics Korea, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1127082/south-korea-share-of-tv-ratings-for-major-terrestrial-tv-channels/