Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, most of the respondents who had shopped online said they had bought more food and groceries, as well as personal hygiene products such as toilet paper and masks. Dry food items were shopped most frequently online among all food products.
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type
Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
The question was asked among 695 female and 796 male online shoppers.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type." Chart. June 11, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Online Purchases during The Coronavirus (Covid-19) Pandemic in China as of May 30, 2020, by Product Type." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type Statista, https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/ (last visited December 03, 2024)
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
