In 2022, social media attracted the highest spending among digital advertising formats in Peru: 128 million U.S. dollars. The figure included video ads on social media platforms. Search engine marketing (SEM) and display/banners followed, attracting 43 and 42 million dollars, respectively. Overall, Peru's online ad spending surpassed 271 million U.S. dollars that year.
Digital advertising spending in Peru in 2023, by format
(in million U.S. dollars)
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IAB Peru. (March 13, 2024). Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. "Digital advertising spending in Peru in 2023, by format (in million U.S. dollars)." Chart. March 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. (2024). Digital advertising spending in Peru in 2023, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru. "Digital Advertising Spending in Peru in 2023, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/
IAB Peru, Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/ (last visited December 22, 2024)
Digital advertising spending in Peru in 2023, by format (in million U.S. dollars) [Graph], IAB Peru, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1126755/digital-ad-revenue-peru-format/
