According to a survey conducted by Rakuten Insight in the Philippines, the majority of the respondents purchased food and grocery items online during the COVID-19 pandemic as of May 2020. Notably, there were at least three percent aged 55 and above who bought books and stationeries.
Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group
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Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group
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Original survey question: what products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the
The survey was conducted among
2,361 respondents aged 16 to 24 years old,
5,080 respondents aged 25 to 34 years old,
2,489 respondents aged 35 to 44 years old,
583 respondents aged 45 to 54 years,
240 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. (2020). Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group. Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight. "Main Products Frequently Purchased Online among Consumers during Covid-19 Pandemic in The Philippines as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
Rakuten Insight, Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group Statista, https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/ (last visited April 15, 2025)
Main products frequently purchased online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126713/philippines-main-products-frequently-bought-from-e-commerce-sites-covid-19-by-age-group/
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