According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, respondents who were 55 years and older had purchased more online during the pandemic compared to other age groups. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age
Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?
The survey was conducted among
8,884 respondents aged 16 to 24 years,
9,516 respondents aged 25 to 34 years,
3,422 respondents aged 35 to 44 years,
1,202 respondents aged 45 to 54 years and
627 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/
Rakuten Insight. "Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/
Rakuten Insight. (2020). Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/
Rakuten Insight. "Online Purchase Behavior during The Coronavirus (Covid-19) Pandemic in India as of May 2020, by Age." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/
Rakuten Insight, Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age Statista, https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/ (last visited December 21, 2024)
Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by age [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126706/india-coronavirus-impact-on-online-purchases-by-age/
