COVID-19 impact on online purchases in India 2020 by gender

Published by A. Minhas, Mar 17, 2022
According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 30 percent of female and 28 percent of male respondents stated that they purchased less online during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020, by gender

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Release date

June 2020

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

23,651 respondents

Age group

16 years and older

Special properties

among 6,253 female and 17,398 male respondents

Method of interview

Online survey

Supplementary notes

Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?

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