Online purchases did not surge during the coronavirus (COVID-19) pandemic in India. According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, about 29 percent of respondents said that they purchased less online during the pandemic. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.
Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020
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Rakuten Insight. (June 11, 2020). Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/
Rakuten Insight. "Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020." Chart. June 11, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/
Rakuten Insight. (2020). Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/
Rakuten Insight. "Online Purchase Behavior during The Coronavirus (Covid-19) Pandemic in India as of May 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/
Rakuten Insight, Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020 Statista, https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/ (last visited December 21, 2024)
Online purchase behavior during the coronavirus (COVID-19) pandemic in India as of May 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126699/india-coronavirus-impact-on-online-purchases/