A survey from June 2020 found that 20 percent of American users under 55 have paid or donated money to access a podcast. Podcast users from older generations are less likely to pay to listen to content, with only eight percent of adults aged 55 or above having done so.
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group
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YouGov. (June 16, 2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/
YouGov. "Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group." Chart. June 16, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/
YouGov. (2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/
YouGov. "Share of Podcast Users Who Have Ever Paid or Donated Money to Access or Listen to a Podcast in The United States as of June 2020, by Age Group." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/
YouGov, Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group Statista, https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/ (last visited December 30, 2024)
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by age group [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1126688/us-podcast-users-paid-access-by-age/
