In 2021, Alibaba's average customer acquisition costs amounted to around 477 yuan, whereas the short video platform Kuaishou spent an average of 73 yuan on the acquisition of each new customer. Compared to traditional e-commerce platforms, social commerce and live commerce platforms had much lower average customer acquisition costs.
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform
(in yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
199IT. (April 14, 2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan)." Chart. April 14, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. (2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average Customer Acquisition Costs in China from Financial Year 2016 to 2021, by E-commerce Platform (in Yuan)." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT, Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) Statista, https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/ (last visited December 23, 2024)
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph], 199IT, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
