Men are more likely to pay in order to listen to a podcast, with a survey from June 2020 revealing that 21 percent of men have paid or donated money to access a podcast, compared to 12 percent of women. On average 17 percent of podcast listeners in America have paid for podcast content.
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender
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YouGov. (June 16, 2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/
YouGov. "Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender." Chart. June 16, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/
YouGov. (2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/
YouGov. "Share of Podcast Users Who Have Ever Paid or Donated Money to Access or Listen to a Podcast in The United States as of June 2020, by Gender." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/
YouGov, Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender Statista, https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/ (last visited November 21, 2024)
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by gender [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1126640/us-podcast-users-paid-access-by-gender/
