The 25-34 age group was the most likely to shop through generic e-commerce portals like Amazon, while the importance of this sales channel was greatly inferior for other age-groups. This age-group was also the least fond of organic products distributors´ websites. Also, just seven percent of them would visit online portals for subscription-based purchase. Moreover, generic supermarkets' websites were the most popular channel among respondents aged between 55 and 64 years.
Popularity of different online sales channels for organic products in Italy in 2019, by age group
Characteristic
Supermarkets´websites
Organic products distributors´websites
Subscription-based distributors´websites
Generic e-commerce websites
Directly from the producer´s website
Other
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SINAB (Italy). (March 1, 2020). Popularity of different online sales channels for organic products in Italy in 2019, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/
SINAB (Italy). "Popularity of different online sales channels for organic products in Italy in 2019, by age group." Chart. March 1, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/
SINAB (Italy). (2020). Popularity of different online sales channels for organic products in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/
SINAB (Italy). "Popularity of Different Online Sales Channels for Organic Products in Italy in 2019, by Age Group." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/
SINAB (Italy), Popularity of different online sales channels for organic products in Italy in 2019, by age group Statista, https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/ (last visited August 24, 2024)
Popularity of different online sales channels for organic products in Italy in 2019, by age group [Graph], SINAB (Italy), March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1126571/online-sales-channels-for-organic-products-in-italy-by-age-group/