Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, about 57 percent of respondents said that they shopped more online during the pandemic. The most commonly purchased items were food and groceries and personal hygiene products such as toilet paper and masks.
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020
Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?
Figures may not add up to 100 percent due to rounding up.
The survey was conducted among 703 female and 805 male respondents.
The survey was conducted among
364 respondents aged 16 to 24 years,
578 respondents aged 25 to 34 years,
338 respondents aged 35 to 44 years,
153 respondents aged 45 to 54 years and
75 respondents aged 55 years and older.
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Rakuten Insight. (June 11, 2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/
Rakuten Insight. "Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020." Chart. June 11, 2020. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/
Rakuten Insight. (2020). Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/
Rakuten Insight. "Share of Respondents Who Changed Their Online Purchase Behavior during The Coronavirus (Covid-19) Pandemic in China as of May 30, 2020." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/
Rakuten Insight, Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020 Statista, https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/ (last visited December 31, 2024)
Share of respondents who changed their online purchase behavior during the coronavirus (COVID-19) pandemic in China as of May 30, 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1126502/china-coronavirus-impact-on-online-purchases/
