Organic products purchased online in Italy in 2019
Extra-virgin olive oil was the most popular food product category in the Italian e-commerce of organic food. In fact, 73 percent of the respondents bought it at least once in 2019. At the second place we find honey, 70 percent, followed by various bakery products at 66 percent. Fruits, cereals/other breakfast products and vegetables were also quite popular, all scoring above 60 percent.
