
Growth rate of B2C mobile commerce in Italy 2016-2019
Since 2016, mobile commerce B2C in Italy grew at a remarkable pace year-on-year. In fact, the graph shows that in 2016 the market value of mobile commerce B2C increased by 77 percent. In the following years, the growth rate slowed down but remained impressive. In 2019, mobile commerce B2C grew by 33 percent compared to the previous year.