In Peru, television (when considered both free TV and pay TV) had the second highest penetration rate among all media in 2023, reaching 91.6 percent of the population. Radio was the medium with the highest reach that year. In 2022, free TV was the largest ad medium in Peru, accounting for 38 percent of the total ad spend that year.
Weekly media reach in Peru as of April 2023, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CPI. (April 18, 2023). Weekly media reach in Peru as of April 2023, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. "Weekly media reach in Peru as of April 2023, by medium." Chart. April 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. (2023). Weekly media reach in Peru as of April 2023, by medium. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. "Weekly Media Reach in Peru as of April 2023, by Medium." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1126167/peru-media-reach/
CPI, Weekly media reach in Peru as of April 2023, by medium Statista, https://www.statista.com/statistics/1126167/peru-media-reach/ (last visited December 30, 2024)
Weekly media reach in Peru as of April 2023, by medium [Graph], CPI, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1126167/peru-media-reach/
